In the middle of Zurich, Switzerland's largest city, the CYCLE WEEK becomes the national bicycle festival. To kick off the cycling season, the CYCLE WEEK puts all facets of cycling in the spotlight for four days. Together with exhibitors and partners, the event has set itself the goal of infecting new people with the desire for cycling and to move the existing community.
CYCLE WEEK covers all types and topics of cycling and addresses athletes, recreational cyclists, commuters, urban cyclists, mobility experts, opinion leaders and representatives of the cycling industry and bike tourism.

CYCLE WEEK FESTIVAL: Frequency and image transfer in the Europaallee

At the CYCLE WEEK FESTIVAL in the Europaallee, right next to Zurich's main train station with a daily frequency of 15,000 people, visitors immerse themselves in the world of bicycles: browse and inform themselves in the expo from mountain to city bikes and offers for everyday life, leisure and tourism. New activities such as shows, contests, concerts, talks, food stands, bars and cafés will invite visitors to linger.

CYCLE WEEK CAMPUS: A paradise for interested people
The concept makes it possible to experience the bicycle in a sustainable way on existing infrastructures. At the foot of Zurich's local mountain Üetliberg, the CYCLE WEEK CAMPUS is a paradise for interested and active people. Here, the latest bikes can be tested extensively, new skills gained at the workshops or new routes explored on the social rides.

CYCLE WEEK CHANNEL: haptic and digital
THE CYCLE WEEK arouses emotions on site and creates excitement on digital channels.  A professional team transfers to the digital space in live broadcasts and numerous social media clips. The focus is on personalities, MTB and mobility talks, presentations, challenges and contests.

We are convinced that the importance of bicycles will increase even more in the future and that bicycles can contribute significantly to improving our quality of life - the CYCLE WEEK will reflect this development in an inspiring way.